{"id":1292,"date":"2025-11-25T13:23:09","date_gmt":"2025-11-25T12:23:09","guid":{"rendered":"https:\/\/test.ux-by-daria.de\/?page_id=1292"},"modified":"2026-02-25T16:48:06","modified_gmt":"2026-02-25T15:48:06","slug":"projekt-geschenkeapp","status":"publish","type":"page","link":"https:\/\/ux-by-daria.de\/?page_id=1292","title":{"rendered":"Studienprojekt &#8211; UX Studie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1292\" class=\"elementor elementor-1292\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a790741 e-con-full e-flex e-con e-parent\" data-id=\"4a790741\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dfa3823 e-flex e-con-boxed e-con e-parent\" data-id=\"6dfa3823\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11bc1b92 elementor-widget elementor-widget-heading\" data-id=\"11bc1b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">UX UI Studie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f314e3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"23f314e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mitgedacht App - App um bessere Geschenke zu finden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ac32ac elementor-align-right elementor-mobile-align-right elementor-widget elementor-widget-button\" data-id=\"19ac32ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-external-link-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">zum Clickdummy<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55007fd Hintergrund_2 e-flex e-con-boxed e-con e-parent\" data-id=\"55007fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b89a3a elementor-widget__width-initial elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5b89a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Nutzungskontext\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user-friends\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M192 256c61.9 0 112-50.1 112-112S253.9 32 192 32 80 82.1 80 144s50.1 112 112 112zm76.8 32h-8.3c-20.8 10-43.9 16-68.5 16s-47.6-6-68.5-16h-8.3C51.6 288 0 339.6 0 403.2V432c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48v-28.8c0-63.6-51.6-115.2-115.2-115.2zM480 256c53 0 96-43 96-96s-43-96-96-96-96 43-96 96 43 96 96 96zm48 32h-3.8c-13.9 4.8-28.6 8-44.2 8s-30.3-3.2-44.2-8H432c-20.4 0-39.2 5.9-55.7 15.4 24.4 26.3 39.7 61.2 39.7 99.8v38.4c0 2.2-.5 4.3-.6 6.4H592c26.5 0 48-21.5 48-48 0-61.9-50.1-112-112-112z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"#\" >\n\t\t\t\t\t\t\tNutzungskontext\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t- Empathy Map<br>\n- Fragebogen<br>\n- Personas\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d282131 elementor-widget__width-initial elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"d282131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Nutzungsanforderungen\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-address-card\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h480c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 400H48V80h480v352zM208 256c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm-89.6 128h179.2c12.4 0 22.4-8.6 22.4-19.2v-19.2c0-31.8-30.1-57.6-67.2-57.6-10.8 0-18.7 8-44.8 8-26.9 0-33.4-8-44.8-8-37.1 0-67.2 25.8-67.2 57.6v19.2c0 10.6 10 19.2 22.4 19.2zM360 320h112c4.4 0 8-3.6 8-8v-16c0-4.4-3.6-8-8-8H360c-4.4 0-8 3.6-8 8v16c0 4.4 3.6 8 8 8zm0-64h112c4.4 0 8-3.6 8-8v-16c0-4.4-3.6-8-8-8H360c-4.4 0-8 3.6-8 8v16c0 4.4 3.6 8 8 8zm0-64h112c4.4 0 8-3.6 8-8v-16c0-4.4-3.6-8-8-8H360c-4.4 0-8 3.6-8 8v16c0 4.4 3.6 8 8 8z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"#\" >\n\t\t\t\t\t\t\tNutzungsanforderungen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t- Job to be done<br>\n- Designl\u00f6sungen<br>\n- User Stories und Akzeptanzkriterien\n\n    \n    \n    \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1124656 elementor-widget__width-initial elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1124656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Gestaltungsl\u00f6sungen\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-sitemap\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M128 352H32c-17.67 0-32 14.33-32 32v96c0 17.67 14.33 32 32 32h96c17.67 0 32-14.33 32-32v-96c0-17.67-14.33-32-32-32zm-24-80h192v48h48v-48h192v48h48v-57.59c0-21.17-17.23-38.41-38.41-38.41H344v-64h40c17.67 0 32-14.33 32-32V32c0-17.67-14.33-32-32-32H256c-17.67 0-32 14.33-32 32v96c0 17.67 14.33 32 32 32h40v64H94.41C73.23 224 56 241.23 56 262.41V320h48v-48zm264 80h-96c-17.67 0-32 14.33-32 32v96c0 17.67 14.33 32 32 32h96c17.67 0 32-14.33 32-32v-96c0-17.67-14.33-32-32-32zm240 0h-96c-17.67 0-32 14.33-32 32v96c0 17.67 14.33 32 32 32h96c17.67 0 32-14.33 32-32v-96c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"#\" >\n\t\t\t\t\t\t\tGestaltungsl\u00f6sungen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t- Sitemape<br>\n- Micro Informationsarchitektur<br>\n-Low Fidelity Wireframe<br>\n- Styleguide &amp; Atomic Design <br>\n- Mock up\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad593d6 Hintergrund_2 e-flex e-con-boxed e-con e-parent\" data-id=\"ad593d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f65d07 elementor-widget elementor-widget-heading\" data-id=\"7f65d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nutzungskontext<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-574acd2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"574acd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Die initiale Recherche zeigte, dass M\u00e4nner statistisch gesehen die gr\u00f6\u00dften Schwierigkeiten bei der Geschenksuche haben. Um diese Zielgruppe und ihre Herausforderungen besser zu verstehen, erstellten wir eine Empathy Map speziell f\u00fcr m\u00e4nnliche Probanden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b303a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"86b303a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Da Frauen scheinbar h\u00e4ufiger und gezielter Geschenke kaufen, wollten wir ihr Verhalten und ihre Entscheidungsprozesse mithilfe eines Fragebogens n\u00e4her untersuchen \u2013 in der Hoffnung, daraus gezielte Erkenntnisse f\u00fcr die Entwicklung unserer App abzuleiten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1eb6b196 e-con-full e-flex e-con e-child\" data-id=\"1eb6b196\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6d581c20 e-con-full e-flex e-con e-child\" data-id=\"6d581c20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f0032 elementor-widget elementor-widget-heading\" data-id=\"b9f0032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Empathy map<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6704b1cc elementor-widget elementor-widget-text-editor\" data-id=\"6704b1cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Die befragten M\u00e4nner berichteten von einem hohen Erwartungsdruck an sich selbst und der Sorge vor negativen Reaktionen, falls das Geschenk nicht gut ankommt. Sie greifen bei der Geschenksuche gerne auf das Internet zur\u00fcck, recherchieren ausf\u00fchrlich und holen Meinungen aus ihrem Umfeld ein, bevor sie eine Entscheidung treffen.<br \/>Gleichzeitig f\u00fchlen sie sich jedoch von der gro\u00dfen Auswahl \u00fcberfordert und beklagen mangelnde Informationen \u00fcber die zu beschenkende Person. Der Wunsch nach einem Austausch mit anderen Schenkenden wurde mehrfach ge\u00e4u\u00dfert \u2013 sowohl zur Inspiration als auch in Form eines Guides f\u00fcr unterschiedliche Zielpersonen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7de62698 elementor-widget elementor-widget-text-editor\" data-id=\"7de62698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kurz gesagt: Sie m\u00f6chten kreative Geschenke machen, empfinden den Prozess jedoch als frustrierend und w\u00fcnschen sich eine schnelle, unterst\u00fctzende L\u00f6sung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bd765a1 e-con-full e-flex e-con e-child\" data-id=\"7bd765a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-938b3e6 e-con-full e-flex e-con e-child\" data-id=\"938b3e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6018a55 e-con-full e-flex e-con e-child\" data-id=\"6018a55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-977399f elementor-widget elementor-widget-heading\" data-id=\"977399f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fragebogen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e06c457 elementor-widget elementor-widget-text-editor\" data-id=\"e06c457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Die befragten Frauen gaben mehrheitlich an, dass sie gerne Geschenke ausw\u00e4hlen, diese jedoch meist erst wenige Tage vor dem Anlass besorgen. Besonders schwierig sei die Auswahl bei Geschenken f\u00fcr M\u00e4nner sowie f\u00fcr Kolleg:innen oder Personen, \u00fcber die sie nur wenig wissen. Eine unterst\u00fctzende Hilfe bei der Geschenksuche wurde grunds\u00e4tzlich begr\u00fc\u00dft \u2013 gegen\u00fcber k\u00fcnstlicher Intelligenz zeigten sich die Frauen jedoch skeptischer als die M\u00e4nner. Sie w\u00fcrden KI eher als Inspirationsquelle nutzen, sich aber nicht vollst\u00e4ndig darauf verlassen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25aa452 e-con-full e-flex e-con e-child\" data-id=\"25aa452\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01ddc55 Hintergrund_2 e-flex e-con-boxed e-con e-parent\" data-id=\"01ddc55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c38bec5 elementor-widget elementor-widget-heading\" data-id=\"c38bec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nutzungsanforderungen<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87a6aa5 e-con-full e-flex e-con e-child\" data-id=\"87a6aa5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d90d4b1 e-con-full e-flex e-con e-child\" data-id=\"d90d4b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8380bc7 elementor-widget elementor-widget-heading\" data-id=\"8380bc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Job to be done<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18868c0 elementor-widget elementor-widget-text-editor\" data-id=\"18868c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Basierend auf der entwickelten Persona erstellten wir getrennte Szenarien f\u00fcr M\u00e4nner und Frauen, um gezielt auf die jeweiligen Probleme einzugehen. In diesem Schritt lag der Fokus noch nicht auf dem visuellen Design, sondern auf der Definition m\u00f6glicher und notwendiger Funktionen. Anschlie\u00dfend bewerteten wir die erarbeiteten L\u00f6sungsideen und priorisierten, welche Funktionen f\u00fcr die App essenziell sind und welche als \u201anice to have\u2018 gelten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aab3cc7 elementor-widget elementor-widget-text-editor\" data-id=\"aab3cc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Der folgende Auszug stammt aus einem JTBD (Job to Be Done) der m\u00e4nnlichen Persona.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4011d12 e-con-full e-flex e-con e-child\" data-id=\"4011d12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8b3d7f7 e-con-full e-flex e-con e-child\" data-id=\"8b3d7f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6437089 elementor-widget elementor-widget-heading\" data-id=\"6437089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Job to be done<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a803ca elementor-widget elementor-widget-text-editor\" data-id=\"6a803ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Wenn Thomas ein Geschenk sucht, m\u00f6chte er Unterst\u00fctzung durch die App, damit er beim Geschenk ausw\u00e4hlen sich sicherer f\u00fchlt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b28a38 e-con-full e-flex e-con e-child\" data-id=\"8b28a38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7ae5c elementor-widget elementor-widget-heading\" data-id=\"6a7ae5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Designl\u00f6sung<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a93818 elementor-widget elementor-widget-text-editor\" data-id=\"2a93818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Die App bietet ein Nachschlagewerk \u00fcber Geschenkkultur sortiert nach Br\u00e4uchen, Traditionen und Kulturen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c566a61 elementor-widget elementor-widget-heading\" data-id=\"c566a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Priorisierung nach MoSCoW<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f49f87 elementor-widget elementor-widget-text-editor\" data-id=\"9f49f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Could<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f3622d e-con-full e-flex e-con e-child\" data-id=\"7f3622d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a3a995 elementor-widget elementor-widget-heading\" data-id=\"5a3a995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Designl\u00f6sung<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b0a032 elementor-widget elementor-widget-text-editor\" data-id=\"2b0a032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Die App bietet dem Nutzer durch eine KI Vorschl\u00e4ge f\u00fcr m\u00f6gliche Geschenke an. Die Informationen basieren auf eingegeben Daten und Bewertungen aus der Community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf63eab elementor-widget elementor-widget-heading\" data-id=\"bf63eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Priorisierung nach MoSCoW<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd96b19 elementor-widget elementor-widget-text-editor\" data-id=\"fd96b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Must<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43f8482 e-con-full e-flex e-con e-child\" data-id=\"43f8482\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5765056 e-con-full e-flex e-con e-child\" data-id=\"5765056\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb35bd elementor-widget elementor-widget-heading\" data-id=\"eeb35bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">User Story <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4aecb2 elementor-widget elementor-widget-text-editor\" data-id=\"e4aecb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In diesem Schritt wurden die h\u00f6chst priorisierten Designl\u00f6sungen (Must) weiter ausgearbeitet. Dabei entstand eine erste \u00dcbersicht \u00fcber den ben\u00f6tigten Informationsumfang.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-895d436 e-con-full e-flex e-con e-child\" data-id=\"895d436\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-11156c1 e-con-full e-flex e-con e-child\" data-id=\"11156c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2dba2 elementor-widget elementor-widget-heading\" data-id=\"bc2dba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Designl\u00f6sung<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9708750 elementor-widget elementor-widget-text-editor\" data-id=\"9708750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Die App bietet dem Nutzer durch eine KI Vorschl\u00e4ge f\u00fcr m\u00f6gliche Geschenke an. Die Informationen basieren auf eingegeben Daten und Bewertungen aus der Community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-115c833 e-con-full e-flex e-con e-child\" data-id=\"115c833\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa40d93 elementor-widget elementor-widget-heading\" data-id=\"fa40d93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">User Story<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-817a2e3 elementor-widget elementor-widget-text-editor\" data-id=\"817a2e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Als User m\u00f6chte ich dass durch mich bereitgestellten Daten mir entsprechende Vorschl\u00e4ge f\u00fcr Geschenke angezeigt werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c41a50 e-con-full e-flex e-con e-child\" data-id=\"8c41a50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f34174 elementor-widget elementor-widget-heading\" data-id=\"3f34174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Akzeptanzkriterien<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2df46d7 elementor-widget elementor-widget-text-editor\" data-id=\"2df46d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"wp-block-list\"><li>Informationen basieren auf eingegeben Daten &amp; Bewertungen aus der Community<ul class=\"wp-block-list\"><li>Quelle: User\/KI<\/li><\/ul><\/li><li>Auswahl\/ Einstellm\u00f6glichkeit auf welchen Daten Vorschl\u00e4ge basieren<ul class=\"wp-block-list\"><li>KI nimmt Daten aus dem Internet<\/li><li>User: basierend auf den Geschenkideen anderer User f\u00fcr die selbe Zielgruppe<\/li><\/ul><\/li><li>beim antippen eines Produktes gibt es eine Detailansicht<ul class=\"wp-block-list\"><li>Herobild<\/li><li>Produkttitel<\/li><li>Shopverlinkung<\/li><li>Preis<\/li><li>kurze Artikelbeschreibung<\/li><li>Bewertungen vom Community<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fd54b4 Hintergrund_2 e-flex e-con-boxed e-con e-parent\" data-id=\"5fd54b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd5fee elementor-widget elementor-widget-heading\" data-id=\"bbd5fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gestaltungsl\u00f6sungen<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18e5307 e-con-full e-flex e-con e-child\" data-id=\"18e5307\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-752a8c8 e-con-full e-flex e-con e-child\" data-id=\"752a8c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97b0f22 e-con-full e-flex e-con e-child\" data-id=\"97b0f22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94bc9c0 elementor-widget elementor-widget-heading\" data-id=\"94bc9c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sitemap<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5b061 elementor-widget elementor-widget-text-editor\" data-id=\"7a5b061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nachdem die Inhalte definiert waren, \u00fcberlegten wir, welche Seiten mit welchen Inhalten ben\u00f6tigt werden und wie diese logisch miteinander verkn\u00fcpft sein sollten.<\/p><p>Die Sitemap dient dabei als vereinfachte visuelle Darstellung dieses Prozesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e85ea35 e-con-full e-flex e-con e-child\" data-id=\"e85ea35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ec9195c e-con-full e-flex e-con e-child\" data-id=\"ec9195c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d46c3a elementor-widget elementor-widget-heading\" data-id=\"3d46c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Micro Informationsarchitektur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6951313 elementor-widget elementor-widget-text-editor\" data-id=\"6951313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dieser Schritt bildete die Grundlage f\u00fcr die sp\u00e4tere visuelle Gestaltung sowie die Aufgabenverteilung innerhalb der Gruppe. Da f\u00fcr jede einzelne Seite die folgenden Anforderungen bestimmt werden mussten, handelte es sich hierbei um einen sehr umfangreichen Prozess. Der kommende Abschnitt zeigt lediglich einen Auszug aus einer Seitenebene.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-033bb30 e-con-full e-flex e-con e-child\" data-id=\"033bb30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-059b5fe e-con-full e-flex e-con e-child\" data-id=\"059b5fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84904b2 elementor-widget elementor-widget-heading\" data-id=\"84904b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Geschenkvorschl\u00e4ge (\u00fcbersicht)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-950d0fa elementor-widget elementor-widget-text-editor\" data-id=\"950d0fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>[ Home &gt; Empf\u00e4nger 1 &gt; Geschenkvorschl\u00e4ge ]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccc037c e-con-full e-flex e-con e-child\" data-id=\"ccc037c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a20191c e-con-full e-flex e-con e-child\" data-id=\"a20191c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f9106 elementor-widget elementor-widget-heading\" data-id=\"b7f9106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Unternehmenziele<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-becde9f elementor-widget elementor-widget-text-editor\" data-id=\"becde9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"wp-block-list\"><li>Kundenbindung Bestand-User<\/li><li>Umsatz durch SEO<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5801269 e-con-full e-flex e-con e-child\" data-id=\"5801269\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b10591 elementor-widget elementor-widget-heading\" data-id=\"9b10591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Benutzerziele<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b48d9 elementor-widget elementor-widget-text-editor\" data-id=\"09b48d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"wp-block-list\"><li>personalisierte Empfehlungen<\/li><li>Inspiration durch andere User<\/li><li>Sammeln und verwalten<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95e782d e-con-full e-flex e-con e-child\" data-id=\"95e782d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a645467 e-con-full e-flex e-con e-child\" data-id=\"a645467\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5798aef elementor-widget elementor-widget-heading\" data-id=\"5798aef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Wie (Module, Funktionen bzw. Designl\u00f6sungen)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-717e7dd elementor-widget elementor-widget-text-editor\" data-id=\"717e7dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"wp-block-list\"><li>Filterfunktion:<ul class=\"wp-block-list\"><li>Anlass<ul class=\"wp-block-list\"><li>Geburtstag<br \/>Hochzeit<br \/>Business<br \/>ect.<\/li><\/ul><\/li><li>Budget (Schieberegler min. \u2013 max.) in \u20ac<br \/>Versandkosten werden mitberechnet<\/li><li>Geschenk Art<ul class=\"wp-block-list\"><li>materiell Produkt<\/li><li>nicht materiell Erlebnis-Geschenk<\/li><li>beides<\/li><\/ul><\/li><li>Zustand<ul class=\"wp-block-list\"><li>neu<\/li><li>gebraucht<\/li><\/ul><\/li><li>Quelle<ul class=\"wp-block-list\"><li>KI<\/li><li>Community<\/li><\/ul><\/li><\/ul><\/li><li>Merk-Button<\/li><li>Kacheln<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af4d48d e-con-full e-flex e-con e-child\" data-id=\"af4d48d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e92107f e-con-full e-flex e-con e-child\" data-id=\"e92107f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0fc48 elementor-widget elementor-widget-heading\" data-id=\"2e0fc48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Was: Inhaltsanforderung<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45908bb elementor-widget elementor-widget-text-editor\" data-id=\"45908bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"wp-block-list\"><li>bilder<\/li><li>Produkttitel<ul class=\"wp-block-list\"><li>Quelle:<ul class=\"wp-block-list\"><li>KI: KI Icon<\/li><li>Community: Stern Symbol<\/li><\/ul><\/li><\/ul><\/li><li>Bewertung<\/li><li>Preis<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9668963 e-con-full e-flex e-con e-child\" data-id=\"9668963\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db11d4a elementor-widget elementor-widget-heading\" data-id=\"db11d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. Verlinkung<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef0571f elementor-widget elementor-widget-text-editor\" data-id=\"ef0571f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"wp-block-list\"><li>Community<\/li><li>Produkt detailansicht<\/li><li>Empf\u00e4nger 1 (Zur\u00fcck)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7987d64 e-con-full e-flex e-con e-child\" data-id=\"7987d64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba788b9 elementor-widget elementor-widget-heading\" data-id=\"ba788b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6. Tracking<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272b222 elementor-widget elementor-widget-text-editor\" data-id=\"272b222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"wp-block-list\"><li>\u00dcbereinstimmung von Empf\u00e4ngerdaten mit Produktbeschreibung<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a6d8e2 e-con-full e-flex e-con e-child\" data-id=\"1a6d8e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cad46d elementor-widget elementor-widget-heading\" data-id=\"1cad46d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">7. Conversion<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2469e0d elementor-widget elementor-widget-text-editor\" data-id=\"2469e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"wp-block-list\"><li>Bewertungen anderer User<\/li><li>personaliserte Vorschl\u00e4ge<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d0e9a4 e-con-full e-flex e-con e-child\" data-id=\"3d0e9a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-13e5d23 e-con-full e-flex e-con e-child\" data-id=\"13e5d23\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfbbb76 e-con-full e-flex e-con e-child\" data-id=\"cfbbb76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5b287 elementor-widget elementor-widget-heading\" data-id=\"1e5b287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Low Fidelity Wireframe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec6e007 elementor-align-right elementor-mobile-align-right elementor-widget elementor-widget-button\" data-id=\"ec6e007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-external-link-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">zum Clickdummy<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb233f7 e-con-full e-flex e-con e-child\" data-id=\"cb233f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7c55371 e-con-full e-flex e-con e-child\" data-id=\"7c55371\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0f0bc0 e-con-full e-flex e-con e-child\" data-id=\"f0f0bc0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0989a01 elementor-widget elementor-widget-heading\" data-id=\"0989a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mockup<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1572b0b elementor-widget elementor-widget-text-editor\" data-id=\"1572b0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Abgebildet sind links die \u00dcbersicht an Profilen f\u00fcr die man aktuell Geschenke sucht. Rechts ist eine detailierte Ansicht eines Profil mit der erstellten Wunschlist an m\u00f6glichen Geschenken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>UX UI Studie Mitgedacht App &#8211; App um bessere Geschenke zu finden zum Clickdummy Nutzungskontext &#8211; Empathy Map &#8211; Fragebogen &#8211; Personas Nutzungsanforderungen &#8211; Job to be done &#8211; Designl\u00f6sungen &#8211; User Stories und Akzeptanzkriterien Gestaltungsl\u00f6sungen &#8211; Sitemape &#8211; Micro Informationsarchitektur -Low Fidelity Wireframe &#8211; Styleguide &amp; Atomic Design &#8211; Mock up Nutzungskontext Die initiale [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1290,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1292","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/ux-by-daria.de\/index.php?rest_route=\/wp\/v2\/pages\/1292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ux-by-daria.de\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ux-by-daria.de\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ux-by-daria.de\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ux-by-daria.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1292"}],"version-history":[{"count":10,"href":"https:\/\/ux-by-daria.de\/index.php?rest_route=\/wp\/v2\/pages\/1292\/revisions"}],"predecessor-version":[{"id":3042,"href":"https:\/\/ux-by-daria.de\/index.php?rest_route=\/wp\/v2\/pages\/1292\/revisions\/3042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ux-by-daria.de\/index.php?rest_route=\/wp\/v2\/media\/1290"}],"wp:attachment":[{"href":"https:\/\/ux-by-daria.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}